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What are Digital Marketing Strategies?

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digital marketing Digital marketing is one the booming industry in India. Digital marketing is important factor if you are running an online business. Online businesses have to depend on digital marketing to generate leads or sales. Digital marketing industry has already grown more than ten times in last 5 years. Businesses are more dependent on online media. Digital Marketing includes SEO, SEM, PPC, SMO, SMM, Email Marketing, Affiliate Marketing etc. People are using more online media to search products, services, goods, gadgets etc. They make the online research first and then buy products from online sites or offline stores. Online businesses have to depend more on search engine optimization to improve web traffic, leads, and sales. Search engine optimization is nothing but optimizing a website from search engine perceptive to improve organic keyword ranking. Social media is used to get brand or business popular on social networks. Social media is best way to stay connected with users. You can offer discounts, offers, deals for users directly through social media. Social networking sites like Facebook, Twitter, Linkedin have already become popular sites worldwide. Facebook, Twitter, and LinkedIn are becoming more business oriented. Users and Advertisers are getting more dependent on social media. Search Engine Marketing is a backbone of Digital Marketing. Digital marketing wouldn’t work without SEM. SEM is nothing but getting web traffic through paid media i.e. buying an ad space. It includes pay per click, social media advertising, ad publisher network, media buying and planning on web portals etc. In pay per click, advertisers have to pay for each and every click (to publisher). Pay per click is one the important factors of Search Engine Marketing. PPC campaigns can be run on Google Adwords, Bing Ad Network, Social Media Ads etc. Social media marketing is nothing but gaining website traffic through social media; it can be paid social ads. Social engagement is important factor of social media marketing. Social engagement can be achieved by Page Post Advertising. Social media marketing can be done by various social platforms like blog, forum, reviews, Q&A etc. sites. Email marketing is targeting users or group of users by their email address. The success rate of Email marketing is not very good but can target many users. Users always prefer to open emails which complying offers, discounts, viral, informative messages. Email marketing can be done by two methods, first for existing users’ database and second by buying free users database. The success rate of existing users email marketing is always better than fresh users’ database. Affiliate marketing is the best way to get product sale. Advertisers pay a money to affiliate site when product is sold. There are many ecommerce affiliate sites in India where you can directly sell your products. Popular affiliate portals in India are Sanpdeal, Myntra, Flipkart, Infibeam, Jabong etc. Digital marketing is need of online business and I would say online businesses wouldn’t work without it. You need to follow and implement each and every step of Digital Marketing to achieve success. If you have any queries regarding digital marketing then please let me know.


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